Rentokil Pest Control is the world’s leading commercial pest control company, operating in over 60 countries. This is a growing global market and Rentokil is strongly positioned for growth with leading positions in the UK, continental Europe, Asia, Pacific and South Africa, and a rapidly expanding presence in North America.
We have an 8% share of the estimated £9.5bn market for pest control services and we are continuing to increase this share through a combination of organic growth and targeted acquisitions. Pest control remains our priority category for acquisitions to build density. Rising standards of hygiene are driving greater demand for pest control across our markets, particularly in emerging economies.
Our key points of differentiation include our brand strength, international reach, innovative products and an operating model that allows us to deliver our collective expertise through our front-line service colleagues. This is being helped further with our investment in information technology enabling us to serve customers better, faster and more efficiently.
We deliver service to all commercial sectors and, while customers in the food processing, food service and food retail sectors are the most prominent given their legislative requirements for pest control services, the majority of our revenue comes from non-food sectors where we continue to see increasing market penetration and growth opportunities.
Residential pest control represents 22% of category revenue with over 75% of this coming from the US and Australia. On a per capita basis these two countries have much larger residential markets for pest control than in Europe catalysed primarily because of the importance of termites in these markets.
Rentokil maintains a strong pipeline of innovations to drive further growth and build our leading technical capability. Our unique proprietary products underpin our differentiation.
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