Strategy update

 

Progress update:

  • Limited progress
  • Progress
  • Strong progress
 
Strategic aim Key metrics Progress in 2010 What to expect from 2011
  • Outstanding Customer Service
  • Achieve 95% state of service across group
  • State of service 97.2%
  • Service target 98%; develop customer experience across group – target 86% customer retention on contract business
  • Ensure personal accountability for customer relationships
  • Tier 1 customers receiving good attention
  • Tiers 2 and 3 customers to receive greater attention
  • Customer Care – management of customers throughout entire life cycle
  • Account Management Cycles for new and existing contracts, but lifecycle management largely weak
  • Improvement in lifecycle management
  • Customer responsiveness and proactive communication
  • Proactive customer management to improve query resolution times and retention and identify growth opportunities
  • Improvements in first-time query resolution, customer responsiveness and proactive communication
  • Front line incentives and recognition
  • Good progress in UK Pest in roll-out of front-line incentives and recognition
  • Wider roll-out of front-line incentives and recognition
  • Developing Capability
  • Develop service and sales capability
  • Sales capability – good traction in Pest Control and Ambius, Hygiene improving, but progress slow
  • Revenue growth in contract businesses from H2
  • Upgrade functional and operational management
  • Service capability – traction in technical training, scheduling, route optimisation, customer care and lead generation
  • Focus on customer care and lead generation, roll-out of route optimisation across businesses (City Link, Textiles & Hygiene)
  • Administration – Programme Olympic
  • Management strengthened in Asia, Textiles & Hygiene and group functions
  • Appointment of new MD City Link
  • Drive performance management, global grading and HR information systems
  • Programme Olympic delivering insight in sales productivity, account management and bids and tenders
  • Programme Olympic to drive improvements in retention, customer complaints, cross-selling and bids and tenders
  • Delivering Operational Excellence
  • Consistent KPIs across the organisation
  • Roll-out of 16 standard KPIs down to branch level
  • Further improvement in KPIs across group
  • City Link and Textiles & Hygiene turnarounds
  • Good progress in improving City Link hub and depot structure and IT capability; poor performance from weak operational management
  • City Link improvement plan in place by October focused on operations, contingency planning, customer care and sales and marketing; financial performance weak until then
  • Develop common information systems and processes
  • Textiles & Hygiene Benelux impacted by weak operational control and challenging markets
  • Financial control stabilised in Benelux, pricing pressures easing and operational plans in development to improve profitability; update on recovery plan at Q1
  • Transfer and sharing of best practice
  • Further roll-out of iCABS and PDAs, Navision implementation in US, development of common Textiles operating system
  • Further development of common systems and processes across group
  • Progress in transfer and sharing of best practice
  • Lowest Cost and Maximum Cash
  • Deliver £75m cost savings in 2010
  • £60m cost savings (City Link hub/depot consolidation, Textiles & Hygiene procurement and plant rationalisation, Pest Control and other group programmes incl. £17m savings from indirect procurement)
  • £60m cost savings (incl. £20m from City Link) through service productivity improvements, procurement (product rationalisation and indirects) and reduction in overheads
  • Achieve 102% + cash conversion target in 2010
  • Further reduction in administration and overheads from 18% to 17%
  • City Link savings from reduction in use of sub-contractors, route optimisation and hub/depot rationalisation
  • Drive down administration costs
  • Further reduction in DSO from 49 to 47 days; cash conversion 114%; capex 87% of depreciation (2010 target 95%)
  • Two-day reduction in DSO from 47 to 45; cash conversion at 100%; ongoing control of capital expenditure at 95% of depreciation
  • Increase textiles processing productivity
  • Deliver procurement savings
  • Profitable Growth
  • Market segmentation and brand development
  • Growth pilots to underpin sales and growth potential – IT investments to aid sales productivity, cross-selling, job sales and pricing, customer account management/complaint management; traction in 2010 and adoption of new procedures underway
  • Increasing traction from pilots evidenced by improvements in retention, new contract sales and reduced customer complaints
  • Sales effectiveness
  • Service expansion through acquisitions of Knightsbridge Guarding, Sweden dental reclamation business and services division of Connaught plc (acquired early 2011)
  • Ongoing development of service expansion and innovation agenda
  • Service expansion
  • Pipeline of acquisition opportunities identified in existing and developing markets (North America, Middle East, China and India)
  • Acquisitions in existing and developing markets (North America, Middle East, China and India)
  • Developing markets
  • Acquisitions