USA Pest Control
For three years, Rentokil North American Pest Control (NAPC) has been a growing patchwork of quality regional brands all loosely formed under the Rentokil umbrella – Ehrlich, Rentokil, Presto-X, DuRight, Marks, Nolans and Watch-All, just to name a few.
Each maintained its own look and feel on everything from trucks to sales collateral to uniforms and web sites.
Ehrlich and Presto-X
Heading into 2010, Rentokil North America will be slimmed down to two go-to-market brands (Ehrlich along the East Coast and Presto-X in the Midwest).
One Company
John Myers, president and CEO of Rentokil NAPC, confirmed that one of his key objectives was to create a culture of “One Company.”
“While each brand has its own heritage,” said Myers, “it is time for us to present a unified front and to more closely align ourselves with Rentokil globally.”
For further information visit www.rentokil.com 