Approach
The company’s approach to corporate responsibility recognises both the needs of stakeholders and the business imperatives. To ensure engagement with colleagues and their full commitment to the approach, corporate responsibility has been established within the context of the company’s business plan and five strategic thrusts. This alignment is described as the Rentokil Initial Way, shown below.

In delivering its products and services, Rentokil Initial seeks to act responsibly. It operates globally with many local businesses, organised within a divisional structure. This approach facilitates global strength with a local response that is flexible to market needs and conditions in over 60 countries. The divisions are responsible for a consistent approach within all their local businesses, as well as setting and implementing appropriate strategic direction, including corporate responsibility standards, based around the company’s vision, mission and values.
