The red associated with Rentokil and the blue associated with Initial have been retained and must be applied in the correct Pantone® colours in order to reinforce the Rentokil and Initial brands.
   

 
Please note
 

For colour matching instructions please refer to the Help desk.

  
 
     
Rentokil Red match to Pantone® 186C
 
91% magenta
76% yellow
6% black
 
                 
     
Initial Blue match to Pantone® 300C
 
100% cyan
43% magenta
 
                 
 

Full colour logo
The full (two) colour version should be used, in the appropriate colour as shown when reproducing the logo on white backgrounds.

 

 

Pantone® is a registered trademark of Pantone, Inc.

   Mono (black)
Where colour restrictions apply, the logo should be reproduced in black.		   Special colours
Wherever possible 'special' or Pantone® colours should be used. These should be matched visually under daylight conditions.		  

Four-colour process
For use in four-colour printing when special colours are unavailable. These CMYK breakdowns should always be specified when matching Rentokil Red or Initial Blue and matched visually to the Pantone® under daylight conditions.