In order to convey a consistently clear identity, the accurate implementation of the Rentokil Initial corporate identity is the responsibility of every business within the company. Over time, the corporate symbol will become instantly recognisable as Rentokil Initial.
     

Type or graphic elements placed in close proximity can interfere with the logo and diminish its impact. Therefore we have allowed an exclusion area or zone around each version of the logo. This area should always be clear space, free of any other type or graphic elements.

  
   

 

These examples indicate how to calculate the minimum amount of clear space that must be allowed around the logo. The height of the letters shown dictate the exclusion zone. No type or graphic element may appear within this space.