The corporate identity comprises the corporate symbol, the corporate name and the underline, illustrated below.
     

 
Please note
 

Colour matching advice is available in Section 3 on Colour.

  
 
   
 

The corporate symbol
This modern, universal, corporate symbol replaces the Royal Warrant in all situations and must always sit to the left of Rentokil Initial, Rentokil or Initial as specified in the guidelines. It must not be distorted, reconstructed or tampered with in any way.

 

  

The corporate name
The corporate name seen above is in the Felcourt typeface which is unique to Rentokil Initial. Further details are available in the section entitled Corporate Typefaces. Red Pantone® 186 and Blue Pantone® 300 have been retained, as they are the colours associated with Rentokil and Initial.
 

  The underline
The underline uses the red and blue associated with Rentokil and Initial, thereby always visually reinforcing 'Rentokil Initial' at any given time. The distance between the red and blue sections of the underline is equivalent to the depth of the underline.