Who We Are

Our Brands

Rentokil Initial comprises a number of global and local brands. These include three global brands Rentokil, Initial, Ambius and several country or region specific brands including Pink (Hygiene Services, Australia), Ehrlich and Presto-X (Pest Control, USA), City Link (UK) and Calmic (Hygiene Services, Asia).

Service Specific Brands

In addition, the company operates a number of service specific brands, mainly in the UK. These include: Autograph (Business Catering), Eden (School Catering), Knightsbridge (Manned Guarding) and Perception (Reception Services).

Cross Brand Co-operation

In 2008, the company begun to establish category management teams within the pest control and washroom services divisions so that product development and stewardship, marketing, technical and regulatory services can be coordinated globally.

This approach is enabling the transfer of best practice and enhancing the leverage of our global operations for the benefit of colleagues, customers and shareholders.