Who We Are

Our Brands

Rentokil Initial comprises a number of global and local brands. These include three global brands Rentokil, Initial, Ambius and several country or region specific brands including Pink (Hygiene Services, Australia), Ehrlich and Presto-X (Pest Control, USA), City Link (UK) and Calmic (Hygiene Services, Asia).

Service Specific Brands

In addition, the company operates a number of service specific brands, mainly in the UK. These include: Autograph (Business Catering), Eden (School Catering), Knightsbridge (Manned Guarding) and Perception (Reception Services).

Cross Brand Co-operation

In 2008, the company begun to establish category management teams within the pest control and washroom services divisions so that product development and stewardship, marketing, technical and regulatory services can be coordinated globally.

This approach is enabling the transfer of best practice and enhancing the leverage of our global operations for the benefit of colleagues, customers and shareholders.

Rentokil - The global brand leader in pest control, property care, insurance and specialist hygiene services.

Initial - The global hygiene, facilities, medical and textiles services brand, present in over 40 countries.

Ambius - The world’s largest workplace enrichment and interior landscaping company.

City Link - One of the UK’s leading express parcel delivery companies.

Calmic - Our hygiene brand in Japan, Korea and Indonesia.

Pink - Our hygiene brand in Australia.

Ehrlich - A leading pest control brand present in the Mid-Atlantic states of the USA.

Presto-X - A leading pest control brand in present in the central states of the USA.

Autograph - One of the UK’s leading business catering brands.

Eden - The UK’s leading school caterer.

Knightsbridge - One of the UK’s leading manned guarding brands.