Launching a new standard for hygiene protection with UltraProtect

26 Jan 2012

Longer lasting hygiene protection than traditional alcohol-based cleaners
Continuous protection against wide range of bacteria and viruses including swine flu (H1N1), MRSA, Salmonella, Norovirus and E. coli
Exclusive range of new hand and surface sanitiser products will target key markets including commercial, medical, hospitality & leisure and education.
Launches in the UK today and across Europe in 2012

Rentokil Initial plc (FTSE: RTO), one of the world’s largest business services companies, today launched a revolutionary health and sanitisation product named UltraProtectTM which is proven to protect against a wide range of bacteria and viruses including swine flu (H1N1), MRSA, Salmonella, Norovirus and E. coli, for much longer than traditional alcohol-based cleaners.

Following a four year development process by partners Byotrol, Rentokil Initial will be exclusively bringing to market the UltraProtectTM range, which kills 99.9% of germs and offers continuous protection long after traditional cleaning products have stopped working. It kills germs by destroying their cellular structure and forming an invisible barrier against a wide range of bacteria and viruses.

UltraProtectTM is a highly convenient range of hand and surface sanitising products for commercial and public use, featuring a gel hand sanitiser, a foam hand sanitiser, and handy packs of hand and surface wipes. The products, which are alcohol-free, provide continuous protection for up to six hours on hands and 24 hours on hard surfaces between applications. 

Plans are underway to introduce UltraProtectTM across Europe in 2012, it is expected that the new revolutionary sanitiser will be available in more than ten countries - beginning with the UK today and then France and Germany in the coming weeks.   This exclusive range of products will target a number of key markets including commercial, medical, hospitality & leisure and education sectors. 

Peter Slator, Divisional Managing Director, Initial Textiles & Hygiene, comments:

"Our new range of surface and hand hygiene products, powered by Byotrol’s unique technology, will be a valuable element in achieving Initial’s objective of ‘Raising Hygiene Standards’ throughout our customers’ organisations. With its gentle, yet powerful, formulation and its long lasting antimicrobial properties, it will give our customers access to a pioneering hygiene solution and enable us to penetrate new markets."